Economic Freedom and Financial Empowerment for Everyone
We are committed to empowering individuals to think like entrepreneurs and take charge of their financial futures.
Our Founders
Will and Cary Singleton founded the Singleton Foundation for Financial Literacy and Entrepreneurship for two reasons: to create a viable means to combat the dire problem of financial illiteracy in our society; and to promote entrepreneurship as a way to inspire individual achievement. These goals are complementary and essential to our dream of financial freedom for all Americans.
The high percentage of US citizens with significant student debt, the lack of economic and financial literacy education available in schools, and the alarming statistics about the number of Americans living paycheck-to-paycheck coupled with the need to prepare our citizens for the careers and opportunities presented by rapid technological advancements motivated them to take action.
Will and Cary believe that each of us can become the CEO of our own lives with access to education and resources, and have dedicated themselves to focusing on programs which they hope will have a positive long-term impact on the health of the nation.
Our goal is to help give everyone the financial skills they need to better manage their lives and their businesses.
It’s a big goal and to accomplish it, we’ve brought together a team of entertainment, education, tech and financial professionals. This is a team determined to tackle the problem with imagination and creativity. Now, we’re using the power of entertainment, storytelling, and community to engage, inspire and transform lives.
“A team of entertainment, education, tech and financial professionals” describes the old operating foundation — rewrite for the parent-company site.
Symbolizing Our Values: The Hummingbird
Why a hummingbird? Our chosen symbol, the hummingbird, reflects the values we cherish most: hope, energy, lightness, and joy. Known for reaching flowers unreachable by others, the hummingbird embodies our aspiration to make financial knowledge accessible to everyone, breaking barriers and fostering economic empowerment.
Harnessing the Power of Entertainment and Education
“Society’s reluctance to discuss personal finance hinders our ability to become financially competent”
Cary Singleton, co-founder of the Singleton Foundation for Financial Literacy and Entrepreneurship.
Section title is from the live site and leans on the old entertainment-and-education framing. Removed: the “Read more about our impact” button (Impact page is gone).
Is your organization looking for more?
We have partners in a variety of sectors who use our financial literacy and entrepreneurship content to supplement and support their initiatives.
Copy describes the old operating foundation — needs a rewrite for the parent-company site