A financial wellbeing app that helps people reduce money anxiety and build lasting financial habits.
Financial wellbeing app
Groove supports individuals with personalized goals, guided learning and tools that make managing money feel approachable and achievable. Unlike traditional programs, Groove focuses on the emotional and behavioral side of money — so change actually sticks.
In 2024, Groove completed a case study with the University of Oregon showing that more than 89% of users reported that Groove helped them learn about personal finance. We’re using the feedback from this case study to launch a second case study with Gamma Phi Beta sororities and develop Groove into an app to increase accessibility.